It is evident that building a user -friendly website that attracts customers is a mammoth task. Apart from looking at the colour schemes and product descriptions, it is necessary for businesses to understand the type of industry, target audience and geography as well. Looking at the importance of websites and the stakes associated with it, it is advisable for businesses to seek consultation from the experts of web development in Sydney.
Developing a website is a long process and therefore there are several myths associated with the same. The article lists down all the common misconceptions that some businesses hold on to and throw light on how to word around them.
Myth1: In-house website development should be done to save money
For effective management of capital crunch situations, small businesses try to develop websites on their own. But since website is the first window to any business, it is recommended that experts should be hired for the development. The professionals have intricate knowledge of industry practices and hence the website developed by them will attract eyeballs. Furthermore, if invested in the right agency, it is quite likely that businesses will receive assistance in drafting online marketing strategies, develop and execute content marketing, boosting web discoverability, tailoring SEO optimisation plans and more. The web development agency will also offer maintenance support and implement changes as per the current trends.
Myth2: Mobile responsiveness can be overlooked
Mobiles have surpassed the desktop in terms of internet usage and are used mostly for apparent reasons such as easy accessibility. Google rate websites on the basis of mobile responsiveness while indexing. Furthermore, studies from leading organisations have also concluded that if the website is not mobile responsive then the bounce rate is comparatively higher. Considering different perks such as enhanced browsing experience and improved discoverability on the internet, mobile responsiveness is a very important aspect while developing any website.
Myth3: Simple design is equivalent to minimalist design
Simplistic design which directly means reduction of complexity is often confused with minimalistic design which means reduction of elements. It may happen that in the effort to keep the design minimal, complex details are sometimes missed or overlooked. Therefore, professionals have to be careful while listing down their preferences to the designers and should stress on tailoring a website that is self-explanatory and offer enhanced user experience.
Myth4: Once the website is designed, it requires no modifications
Businesses make a mistake when they think that website development is a one-time process. The theory doesn’t hold true because website needs to change to suit the evolving demands of the customers. Since the preferences of users are constantly changing and customers have improved access to multiple businesses, constant innovation on the website designing front has become a norm. The design of websites needs to be changed every two-three years. Furthermore, analytics need to be applied for constant monitoring of the website to figure out what is working for regular improvements. Since the leaders of web development in Sydney exactly know about the current trends, it is advisable for businesses to get in touch with them to discuss about their website development needs.
Myth5: Website loaded with functionalities attracts audiences
For presenting every deliverable that business offers, the authorities often fill the website with numerous menus and features. This pool of information regarding products and services is considered a secret to grab attention of the crowd. This doesn’t hold true and in majority cases visitors are overwhelmed and confused with huge information and numerous menus/filters. Moreover, overcrowded design degrades the aesthetic value of the website. It is hence advisable to keep the website clean and free of too much navigation options to increase stickiness and improve lead conversions.
Myth6: Website content writing is everybody’s cup of tea
Businesses often carry a myth that content is not important in any website design. The truth is that content plays a critical role in attracting users to the website. The entire content writing strategy should go hand in hand with website design. Perfectly written content offers clear understanding of the offerings and also differentiates a business from their competitors. Apart from ensuring that the content is crisp and clear, businesses need to verify that the keyword placement is correct, complements the overall look of the website and is inclusive of an effective call to action.
Myth7: Social media buttons has no impact in improving the ratings of the website
Social media platforms act as a word of mouth for all types of businesses and not including these buttons on the website obviously has a negative effect on the traffic. Adding buttons such as Google+, Twitter, LinkedIN or Pinterest saves efforts of sharing different content pieces on different platforms and business can also ensure that users have access of the social media pages as well.
Would you like to get in touch with the experts of web development in Sydney and get an intuitive website developed that speaks volume for your brand? If the answer is yes, then we are just a call away. Reach us at +61290986006 or drop us a mail at sales@exigotech.com.au. Visit Exigo tech to know more about our offerings.
